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The case for investing in digital assets
The digital economy is not only revolutionizing the way we do business today but creating new opportunities for global growth and prosperity.
The study, commissioned by the Interactive Advertising Bureau (IAB), found the internet economy’s contribution to the US GDP grew 22% a year since 2016, in a national economy that grows between two to three percent per year.
In 2020 alone, it contributed $2.45 trillion to the US’s $21.18 trillion GDP. Specifically, the research estimated that 850,000 people are self-employed and 450,000 work for small businesses in jobs that could not exist without the internet. According to Harvard Business School report “The Economic Impact of the Market Making Internet” Investors have shown great willingness to supply the capital, confident that advertising, sale of subscriptions and licenses, and freemium options will get them an attractive return on their investment.